Celebrating 20 Years!

What's the story : pop-up at The Beauty Emporium

What's the story : pop-up at The Beauty Emporium

What's the story launches this month as a pop-up at The Beauty Emporium, a Lifestyle salon in Warner st …..

A brand that has been created out of love for not only vintage fashion, individuality and unique finds but also to help join the pre-loved fashion movement to fight back against fast fashion.

Claire Ratcliffe-Wilson, the founder of What's the story, explains:

"I love fashion and luxury but have always had individuality and ethical values. 

I want to bridge the gap in the market by offering luxury, vintage and one-off items that are sustainable and tell a tale....

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Festivities, fizz, gifting and more!

Festivities, fizz, gifting and more!

Shopping and festive anthems, gift sets and skincare, lifestyle and homewares, jewellery and accesories and a much-awaited pop-up concession from WHAT'S THE STORY !...A collection of Luxe, Vintage and treasures.

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Hello, Autumn / A few words from Claire...x

Hello, Autumn / A few words from Claire...x

Pause, and take a deep breath with a few minutes to think about your hopes for this newness.

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Beautiful Business is Back Open

Beautiful Business is Back Open

With the easing of government restrictions on the beauty and spa industry, a leading Lancashire health and beauty spa was delighted to open its doors this week and resume providing luxurious treatments along with some much-needed pampering to its many clients.

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Getting Ready and Heading Out

Getting Ready and Heading Out

As getting ready for work or a night out feels like a distant memory for lots I wanted to address this very matter as a consequence of the conversations I’m having with women and men in a daily basis.

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