News

Comfort Zone products are 100% Certified Plastic Neutral

Comfort Zone products are 100% Certified Plastic Neutral

We're so excited to announce that for every Comfort Zone product we sell in 2022, an equal amount of ocean-bound plastic will be collected and removed from the environment through our collaboration with Plastic Bank.

What's the story : pop-up at The Beauty Emporium

What's the story :  pop-up at The Beauty Emporium

What's the story launches this month as a pop-up at The Beauty Emporium, a Lifestyle salon in Warner st …..

A brand that has been created out of love for not only vintage fashion, individuality and unique finds but also to help join the pre-loved fashion movement to fight back against fast fashion.

Claire Ratcliffe-Wilson, the founder of What's the story, explains:

"I love fashion and luxury but have always had individuality and ethical values. 

I want to bridge the gap in the market by offering luxury, vintage and one-off items that are sustainable and tell a tale....


Festivities, fizz, gifting and more!

Festivities, fizz, gifting and more!

Shopping and festive anthems, gift sets and skincare, lifestyle and homewares, jewellery and accesories and a much-awaited pop-up concession from WHAT'S THE STORY !...A collection of Luxe, Vintage and treasures.

Hello, Autumn / A few words from Claire...x

Hello, Autumn / A few words from Claire...x

Pause, and take a deep breath with a few minutes to think about your hopes for this newness.

Beautiful Business is Back Open

Beautiful Business is Back Open

With the easing of government restrictions on the beauty and spa industry, a leading Lancashire health and beauty spa was delighted to open its doors this week and resume providing luxurious treatments along with some much-needed pampering to its many clients.