Self-Love and Wellness:

Self-Love and Wellness:

Valentine's Day is here, and it's a time to show love and appreciation to those who matter most to us. However, it is also a time to practice self-love and prioritise our own wellness.

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Comfort Zone products are 100% Certified Plastic Neutral

Comfort Zone products are 100% Certified Plastic Neutral

We're so excited to announce that for every Comfort Zone product we sell in 2022, an equal amount of ocean-bound plastic will be collected and removed from the environment through our collaboration with Plastic Bank.

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What's the story : pop-up at The Beauty Emporium

What's the story : pop-up at The Beauty Emporium

What's the story launches this month as a pop-up at The Beauty Emporium, a Lifestyle salon in Warner st …..

A brand that has been created out of love for not only vintage fashion, individuality and unique finds but also to help join the pre-loved fashion movement to fight back against fast fashion.

Claire Ratcliffe-Wilson, the founder of What's the story, explains:

"I love fashion and luxury but have always had individuality and ethical values. 

I want to bridge the gap in the market by offering luxury, vintage and one-off items that are sustainable and tell a tale....

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Festivities, fizz, gifting and more!

Festivities, fizz, gifting and more!

Shopping and festive anthems, gift sets and skincare, lifestyle and homewares, jewellery and accesories and a much-awaited pop-up concession from WHAT'S THE STORY !...A collection of Luxe, Vintage and treasures.

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Hello, Autumn / A few words from Claire...x

Hello, Autumn / A few words from Claire...x

Pause, and take a deep breath with a few minutes to think about your hopes for this newness.

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