News — vintage

What's the story launches this month as a pop-up at The Beauty Emporium, a Lifestyle salon in Warner st …..

A brand that has been created out of love for not only vintage fashion, individuality and unique finds but also to help join the pre-loved fashion movement to fight back against fast fashion.

Claire Ratcliffe-Wilson, the founder of What's the story, explains:

"I love fashion and luxury but have always had individuality and ethical values. 

I want to bridge the gap in the market by offering luxury, vintage and one-off items that are sustainable and tell a tale....